ORANGE MONEY SHINES BRIGHT; A dual victory for innovation and trust
Orange Money, a pioneer in mobile financial services, has once again demonstrated its dominant presence and unwavering commitment to empowering communities across Africa. With nearly 15 years of innovation, Orange Money has consistently led the mobile financial services landscape, securing its position as a market leader.
This commitment was recently recognized at the prestigious Brand Africa Awards, where Orange Money received the “Most Admired Non-African Brand Financial Services” award, affirming its growing influence and strategic relevance across the continent, particularly in Botswana.
The significant accolade follows closely on the heels of Orange Money Botswana being ranked the number one Mobile Money brand in the country, highlighting its deep-rooted impact and user trust. The Brand Africa Awards, an annual event celebrating brands that shape Africa’s narrative and foster innovation, underscored Orange Money’s progressive contribution to Botswana’s financial landscape.
The triumph was compounded by Orange Botswana’s simultaneous achievement of being named the “Most Admired Telecommunications Brand in Botswana.” This dual victory solidifies Orange’s leadership in both digital financial services and telecommunications, showcasing a holistic approach to connectivity and financial inclusion.
Seabelo Pilane, CEO of Orange Money Botswana, expressed profound pride in these recognitions, emphasizing that the awards are more than symbols of corporate excellence; they are a testament to the company’s long-term investment in people and communities. “This is not just an award; it’s a reaffirmation of our unwavering commitment to creating a financial system that works for all,” Pilane stated. “Our mission has always been to make mobile money not just accessible, but transformational in the lives of Batswana and Africans across the continent.”
Pilane attributed Orange Money’s success to its ability to consistently respond to real market needs with locally relevant, technology-driven solutions, alongside a steadfast dedication to building customer trust. In a continent where many remain unbanked, Orange Money views mobile money as a powerful tool for empowerment – a means to build generational wealth, enable small business growth, and seamlessly connect rural and urban economies.
The Brand Africa 100, which informs the awards, is a comprehensive study based on a pan-African survey covering over 30 countries and representing more than 85% of Africa’s population. Orange Botswana’s recognition as the Most Admired Telecommunications Brand further underscores the deep trust and admiration local customers have for the brand, acknowledging its robust network coverage, quality of service, and pioneering initiatives like Orange 4G and 5G, rural network expansion, and digital upskilling programs.
“Recognition on a continental platform reminds us that Botswana is not operating in isolation; we are part of a larger, more dynamic African economy,” Pilane concluded. “We are proud to carry Botswana’s innovation to the continent and, in doing so, bring the best of Africa to the world.”
As digital finance and mobile connectivity become increasingly central to Africa’s economic future, Orange Botswana and Orange Money are not merely participating in the continent’s transformation; they are actively leading it, setting benchmarks for relevance, innovation, and positive impact.
