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Nora Cosmetics opens up doors in redefining beauty

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NORA COSMETICS: A poetic takeover

What started as a flicker of a dream is now a roaring fire, as beauty maven Nora McAslin turns her vision into a vibrant reality. With a passion that runs deep, she’s not just building a brand; she’s crafting a legacy. This week, Nora threw open the doors to a new chapter, unveiling a breathtaking collection of makeup shades designed to perfectly complement the unique beauty of Motswana women.

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The relaunch of her flagship store and a full product line arrives at a time when women across Botswana are yearning for something that feels authentic and speaks to their specific needs. This is more than just a local business; it’s a love letter to the people, with products meticulously tailor-made for Batswana women.

Nora Cosmetics has rolled out a stunning product expansion, heralded by the “15 Faces of Botswana: A Celebration of Every Hue” campaign. Nora herself describes the locally-inspired line as a labor of love, designed to meet the everyday beauty needs of diverse skin tones without breaking the bank. As she puts it, “This launch marks a defining moment for our brand. Our mission has always been to empower confidence and beauty in every individual.”

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The shelves are now overflowing with treasures, including liquid foundations in an extensive range of shades, crème-to-powder foundations, concealers, compact powders, lipsticks, and lip glosses, as well as highlighters and blushes. But the bounty doesn’t stop there.
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Nora also revealed eyeshadow palettes, eyeliner gel, mascara, facial cleansing wipes, fixing spray, and a professional brush set. This curated range is a testament to the brand’s unwavering commitment to inclusivity, quality, and affordability. It proves that you can have a flawless face beat without having to pay an arm and a leg.
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At the launch event, media and guests were treated to live tutorials, a true display of Nora walking the talk. It was a chance for attendees to discover the perfect makeup for their skin tones, and with these new products now at their fingertips, the future of beauty in Botswana has never looked brighter.

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Nora McAslin is truly a trailblazer, leading the beauty industry from the front. It’s a sight for sore eyes to see young Batswana entrepreneurs stepping up to the plate and shattering stereotypes. She is on the right track, and the ultimate dream is to one day see her products take their place on the global stage.
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Meanwhile, a new face has joined the Nora Cosmetics family. Former Miss Supranational Botswana and Miss Universe Botswana 2025 Top 10 finalist, Dabilo Moses, has been named the brand influencer. Her role is to showcase the magic of Nora Cosmetics to the world, demonstrating the products’ beauty and versatility.
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Through digital platforms like Facebook, TikTok, Instagram, and LinkedIn, she’ll be engaging with her followers and potential buyers, painting a clear picture of how to use the products. With Dabilo’s star power shining brightly, Nora Cosmetics anticipates a surge in sales, proving that a dream, when nurtured with passion, can indeed become a reality.

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