Melodies and milestones for Banyezus
Melodies and milestones Banyezus’s rhapsody to Durban
Banyezus, a name that resonates deeply within the African music scene, is once again packing her bags to take Botswana’s vibrant spirit to the global stage. This renowned music commentator and cultural maven is heading to The Music Imbizo 2025 in Durban, South Africa, a testament to her unyielding influence in African hip hop and youth culture. She’s not just attending; she’s been invited to moderate a panel discussion, a clear nod to her expertise and impact.
Banyezus’s journey to becoming a leading authority is a true labor of love. It all began with the potent force of social media, particularly Facebook. She started by simply sharing her musical tastes, penning reviews, and sparking conversations. “People would engage and then some rappers would share exclusives with me,” she recounts. This organic interaction, coupled with her innate passion for broadcasting and music journalism, helped her carve out a niche for herself. While she admits she’s “not where I want to be yet,” her vision is as clear as a bell, seeing “endless possibilities” and knowing she was “born for greatness.” The doors and opportunities awaiting her are a beacon, urging her to keep showing up.
It’s no secret that brands are betting on Hip Hop, and not just the artists themselves, but the entire cultural tapestry. Banyezus finds immense joy in seeing voices within the culture celebrated and recognized with brand collaborations. It’s a clear sign that there’s more to the culture than meets the eye—it’s a rich ecosystem where every contributor plays a vital role.
Beyond her commentary, Banyezus wears another hat: that of a Brand Strategist. She consults with artists, offering guidance and insight. Her core philosophy revolves around self-expression, a principle she consistently champions. She’s a firm believer that authentic voice is paramount.
The invitation to moderate a panel at The Music Imbizo is a significant milestone for Banyezus. It’s an affirmation that her craft, though not commonplace in Botswana, is “an incredible thing going on.” This opportunity allows her to truly grasp the profound importance and impact of her work, and for that, she is profoundly grateful. It’s a moment of truth, confirming that her dedication is paying dividends.
Banyezus powerfully asserts that “We have ourselves to tell our story.” No one can narrate Botswana’s musical journey better than its own voices. She emphasizes the crucial role that cultural commentators and journalists play in contributing to the growth of their music by amplifying authentic voices. It’s about taking the reins and ensuring their narratives are heard, loud and clear.
