Inside Glotto’s Synergy Concept Store
The world of fashion is dynamic, and Glotto stands out as a brand that beautifully marries heritage with cutting-edge innovation. At its helm is the visionary founder, Mboko Basiami, who recently unveiled the Synergy Concept Store. This isn’t just a shop; it’s a tangible expression of Glotto’s journey and unique identity.
“The Synergy Concept Store was born out of the desire to create a dynamic space where innovation, creativity, and African luxury intersect,” Basiami explains. More than a mere retail outlet, Synergy tells a compelling story, deeply rooted in Botswana’s rich heritage yet elevated by a global outlook.
Every garment and accessory within the store embody Glotto’s dedication to craftsmanship, sustainability, and, most importantly, storytelling. Basiami emphasizes, “We envisioned a store that doesn’t just sell garments but tells a story.”
True to its name, Synergy thrives on collaboration. A stunning example is the presence of KWA, an in-house jewelry brand by the talented Lega. “KWA is a testament to friendship, artistry, and shared dreams,” Basiami shares with admiration.
This partnership blossomed from Glotto’s debut at New York Fashion Week, where Lega crafted all the jewelry and accessories for the show. “It only felt right to invite her to share some store space with me, giving her the platform to bring her artistry to a wider audience,” Basiami reflects. The result is a beautiful coexistence of two brands, born from the same creative spirit, flourishing under one roof.
As Glotto steps into 2025, its vision extends far beyond local boundaries. With her sights set on global fashion capitals like New York, Los Angeles, and Lagos, Basiami reveals ambitious plans to establish new concept stores that will double as immersive cultural hubs. “These stores will not only house our collections but also serve as cultural hubs, showcasing Botswana’s story through innovative retail experiences,” she states.
This expansion, however, is guided by a clear purpose: maintaining Glotto’s essence. The brand is scaling intentionally, growing its workforce, enhancing production capacity, and investing in efficient infrastructure to meet global demand while staying true to the quality and authenticity that define it.
At the heart of all this growth is the Glotto Gid Family, a vibrant, diverse community that embodies the brand’s values of inclusivity and global unity. Fans can anticipate exclusive collaborations and limited-edition ranges in the coming year, reflecting Glotto’s continuous evolution.
“We are not just expanding Glotto as a business, we are building a movement that redefines African luxury and inspires the next generation of creative entrepreneurs,” Basiami declares with passion.
With the Synergy Concept Store now open and bold plans on the horizon, it’s evident that Glotto is more than a fashion label; it’s a living, breathing tribute to African creativity, cultural pride, and global ambition. As Mboko Basiami and her team forge ahead, one thing is certain: the Glotto story is only just beginning.
