DJ LATTY’s new chapter a leap of faith and a world of sound
Sometimes, a change of scenery is exactly what one needs to find their footing. For DJ LATTY, one of Botswana’s brightest stars, that meant trading the familiar streets of Gaborone for the bustling energy of Johannesburg, South Africa.
It was a move inspired by a burning desire to grow beyond his comfort zone and chase a bigger dream. Now, in the heart of South Africa’s vibrant music scene, LATTY is not just surviving, he’s thriving, working tirelessly to make his mark on the world.
The transition has been far from easy, but LATTY has embraced the challenge with a relentless spirit. He’s been laying the groundwork for his future, networking relentlessly and learning the ins and outs of the South African music industry. This isn’t just about making new contacts; it’s about understanding the pulse of a new market and finding his place within it.
But his hustle isn’t limited to the business side of things. LATTY, the artist, is constantly evolving. Despite winning a Best Amapiano Award this year, he’s already turning a new page and following his heart into Afro House music. This bold move is a testament to his artistic integrity and his belief that creativity should never be confined to a single genre.
As he puts it, “when I follow my heart, no matter the genre, I’m rewarded.” His history proves it, with a Best Remix win for a hip-hop track and another for an Amapiano remix. He’s a true believer in the power of trusting his instincts.
LATTY is not just a DJ; he’s a brand. And he’s been working overtime to expand his reach and influence. He’s formed strategic partnerships with brands that resonate with his personal style and values. You’ll find his name linked with Deesus, a trendy street-style clothing label, and he’s also a brand ambassador for Famous Barber’s Maboneng branch. His collaborations also extend to the creative realm, having recently partnered with Xinap Photo Studio in Maboneng.
These collaborations are more than just a paycheck; they’re about alignment and growth. They’ve helped him maintain a sharp, polished image while also ensuring his pockets are always handsome. The synergy between his brand and these companies is a powerful force, and he’s excited to see where these partnerships will take him.
One of the biggest boons of his move has been the opportunity to work alongside the legendary DJ Fresh. LATTY is an assistant producer on the “Waw What A Week Podcast,” where he gets a front-row seat to the broadcast world. He’s actively involved in co-writing questions and is essentially getting a masterclass in podcast production, sound engineering, and guest interaction.
Working with DJ Fresh is a priceless experience. He’s not just learning about the technical aspects of broadcasting; he’s also absorbing the stories of some of the most influential people in the country. It’s like reading a new book every week, full of lessons and inspiration.
With so much on his plate, maintaining balance is paramount. For LATTY, that means staying grounded and protecting his inner peace. He’s deliberately staying sober and steering clear of toxic people, understanding that anything that costs him his peace is simply too expensive.
He’s also made his mental and physical well-being a priority. By joining therapy and hitting the gym, he’s ensuring his mind and body are in top shape. But his biggest anchor is his relationship with God, which he says helps ease his anxiety and keeps him centered.
LATTY’s journey is a powerful reminder that taking a leap of faith can lead to incredible opportunities. He’s building his brand, honing his craft, and, most importantly, staying true to himself.
