Artists redefine success in a shifting scene
The vibrant pulse of Botswana’s music industry beats strong, yet beneath the surface, many artists are grappling with familiar “music industry blues.” The struggle for consistent bookings, visibility, and fair compensation can be disheartening.
But instead of succumbing to frustration, a new wave of local talent is choosing empowerment, focusing on what they can control to navigate the challenges. It’s a common tale: the phone isn’t ringing for gigs, and discouragement sets in. However, the path forward, as many are discovering, lies in self-reliance and strategic initiative.
As renowned artist Han C wisely puts it, when bookings are scarce, it’s a crucial time to “relax and work on music production.” He cautions against the pitfalls of desperation, reminding artists that “being on every flyer isn’t the only way to be seen or heard.” This sentiment resonates deeply, urging a shift in focus from external validation to internal growth.
For those not well-versed in the technicalities of music, this downtime becomes an opportunity for significant upskilling. DJ Robotic Ofc emphasizes this, stating, “If you don’t know music production, that’s the time you use to start learning music production.”
It’s about transforming perceived setbacks into periods of intensive development. This proactive approach ensures artists are continually evolving, ready to seize future opportunities with an expanded skillset.
The mantra across the board seems to be patience and quality. Thato Tladi, another respected artist, offers a powerful perspective: “Relax and work. Don’t over stress. Just put out good quality music out and market it best you can. I promise you; you will reap great results.”
This isn’t just wishful thinking; it’s a call for sustained effort and unwavering belief in one’s craft. In an oversaturated market, quality music coupled with smart marketing will always cut through the noise.
This philosophy extends beyond just musicians and DJs, reaching every corner of the entertainment industry. Hazel Limbo highlights this universality: “This doesn’t only apply to artists and DJs; it applies to everyone in the entertainment industry, be it a host or hostess. You can’t be hosting for a six pack of Ice Tropez. Be exclusive, be the VVIP. Don’t be too available but don’t be too picky as well.” Her words champion exclusivity and self-worth, encouraging entertainers to value their services without becoming inaccessible.
Perhaps the most potent advice comes in the realm of networking and mindset. It’s easy to look at successful artists consistently on lineups and feel a pang of envy. But as the collective wisdom suggests, “don’t hate the network you see on these lineups, build your own somehow.” This means actively seeking environments where your talent is celebrated, not just tolerated. The advice is clear: host your own events, collaborate with other hungry artists and DJs, and make noise online.
Success isn’t about mere friendship; it’s about undeniable value. Those who consistently get booked aren’t just “friends”; they made themselves valuable first. They supported others, showed up to events they were not booked at, made their presence felt off-stage, and networked without begging. They understood the long game.
The message from Botswana’s artists is resounding: Don’t be bitter, stay social, stay patient. The scene always shifts. By focusing on self-improvement, building genuine connections, and consistently delivering quality, artists can not only overcome the blues but also forge a sustainable and fulfilling path in the dynamic world of entertainment. It’s about more than just getting booked; it’s about building a legacy.
The vibrant pulse of Botswana’s music industry beats strong, yet beneath the surface, many artists are grappling with familiar “music industry blues.” The struggle for consistent bookings, visibility, and fair compensation can be disheartening.
But instead of succumbing to frustration, a new wave of local talent is choosing empowerment, focusing on what they can control to navigate the challenges. It’s a common tale: the phone isn’t ringing for gigs, and discouragement sets in. However, the path forward, as many are discovering, lies in self-reliance and strategic initiative.
As renowned artist Han C wisely puts it, when bookings are scarce, it’s a crucial time to “relax and work on music production.” He cautions against the pitfalls of desperation, reminding artists that “being on every flyer isn’t the only way to be seen or heard.” This sentiment resonates deeply, urging a shift in focus from external validation to internal growth.
For those not well-versed in the technicalities of music, this downtime becomes an opportunity for significant upskilling. DJ Robotic Ofc emphasizes this, stating, “If you don’t know music production, that’s the time you use to start learning music production.”
It’s about transforming perceived setbacks into periods of intensive development. This proactive approach ensures artists are continually evolving, ready to seize future opportunities with an expanded skillset.
The mantra across the board seems to be patience and quality. Thato Tladi, another respected artist, offers a powerful perspective: “Relax and work. Don’t over stress. Just put out good quality music out and market it best you can. I promise you; you will reap great results.”
This isn’t just wishful thinking; it’s a call for sustained effort and unwavering belief in one’s craft. In an oversaturated market, quality music coupled with smart marketing will always cut through the noise.
This philosophy extends beyond just musicians and DJs, reaching every corner of the entertainment industry. Hazel Limbo highlights this universality: “This doesn’t only apply to artists and DJs; it applies to everyone in the entertainment industry, be it a host or hostess. You can’t be hosting for a six pack of Ice Tropez. Be exclusive, be the VVIP. Don’t be too available but don’t be too picky as well.” Her words champion exclusivity and self-worth, encouraging entertainers to value their services without becoming inaccessible.
Perhaps the most potent advice comes in the realm of networking and mindset. It’s easy to look at successful artists consistently on lineups and feel a pang of envy. But as the collective wisdom suggests, “don’t hate the network you see on these lineups, build your own somehow.” This means actively seeking environments where your talent is celebrated, not just tolerated. The advice is clear: host your own events, collaborate with other hungry artists and DJs, and make noise online.
Success isn’t about mere friendship; it’s about undeniable value. Those who consistently get booked aren’t just “friends”; they made themselves valuable first. They supported others, showed up to events they were not booked at, made their presence felt off-stage, and networked without begging. They understood the long game.
The message from Botswana’s artists is resounding: Don’t be bitter, stay social, stay patient. The scene always shifts. By focusing on self-improvement, building genuine connections, and consistently delivering quality, artists can not only overcome the blues but also forge a sustainable and fulfilling path in the dynamic world of entertainment. It’s about more than just getting booked; it’s about building a legacy.
